Why do we Struggle so much to Motivate our Downline?

Hi this is Matt Maré,

Today I would like to discuss the issue of motivation in Multi Level Marketing or Network Marketing. Every day hundreds or even thousands of people sign up for several MLM business opportunities. Only a fraction of these people will continue to step two. I have had people signing up to join my business and then they never confirm their subscription. There can be many reasons. Maybe they typed in their email address incorrectly or the confirmation email landed in their bulk email or they just do not check their email regularly. This can be the reason for 5-10% not confirming their subscription, but sometimes less than 40% of your signups will confirm their subscription. There must be another reason for these people not to confirm their subscription.

Several times I have tried to send them a reminder that they have to confirm before they can receive any more information, but to no avail. Why would people take the trouble to fill in their name and email address for more information on a business opportunity and then when they have to just click on a link to confirm, would they not do it? Do they have second thoughts or have they forgotten what it was about in the first place? These are question that cannot be answered with a single answer.

Today people are getting more and more afraid to give their real name and email address to anyone on the Internet. Who can blame them? Once you give your email address, you are bombarded with lots of email offers that fill your mailbox daily. They are also afraid of identity theft, or they have been scammed so many times that they will trust no-one. I do not know what can be done to alleviate this problem for real people with real business opportunities. The only thing that you can do is to be open in what you tell people about your business and to ask them politely to please look for their confirmation email immediately. Tell them exactly what the subject line of the email will be and where they have to click in the email.

The clearer your message is, the better your results will be. However try not to be pushy or saying things in such a way that your client would feel that you are treating them like babies.
Just tell them the exact procedure in a polite way so that they will know what to expect. The same goes when you contact them once they do confirm their subscription. I hate it when someone tells me how fast I must fill in the forms and how I must do this and then that. Try to build up a relationship with your clients before you try to coach them. Rather tell them of all the mistakes you made when you started using the system and they will much more appreciate your advice when they realise that you are human and can also make mistakes.

When you have a good system, you need not have to push your prospects at all, you just have to guide them when they need help. I have found such a system in The SpiderWeb Marketing System. I just welcome the new subscribers and guide them along and they then sign up for the twelve free income streams. The training videos are so clear that you very seldom have to coach your subscribers. With such a great system it makes your life so easy and it is not difficult to motivate your subscribers.

Have a great motivational day.