Monday, July 21, 2008

Do Your Potential Customers Forget About You?

When you are an Internet Marketer, you get leads to your business in different places. These leads are all possible customers in the future if you handle it correctly. Several of us are making the mistake to contact them only once and if they do not re-act, we loose interest and then move on. There can be many reasons that they are not interested in what we are offering just yet. They might be busy with something else at the moment or they are not ready for this opportunity. Every one of us has gone through a learning curve and not all have reached a certain stage yet. Some of us are just looking for an opportunity to make some extra money on the Net while some of us have established businesses. Some of us do not even know what a Squeeze Page is while others have AutoResponders running multiple email series.

My main point is that you have to follow up on your leads. Some people say that a person has to see an add up to seven times before they will even notice it. To be able to follow up on leads can become quite a job if you do not have the correct tools. You can use your private email server to follow up on your leads and I would advise you to at least do it when you first make contact with your lead. It is always better to establish personal contact and to build a relationship first. But in the end it just becomes too big a task to handle and you would need a proper AutoResponder to do the job for you.

There are several free systems available but they have big disadvantages. Normally they are free because they are used for advertising the supplier’s products. You do not want your lead to be distracted by other offers in your emails. Sometimes these services are misused to spam people and it is not always certain that your message will reach your intended recipient. Thus I would advise you to steer away from free AutoResponders.

It is an art to set up a series of follow-up letters that will bring success to your business. Not all of us are good copy writers. We sometimes need some help from the experts and most of the real AutoResponder services will help you to setup your email series. I am talking about AWeber

http://www.aweber.com/?299164

This is a professional service with all the bells and whistles that you would ever need. They tell me that it is the most reliable service to deliver your emails on a regular basis because of their strict rules. You may not import just any leads into the system for instance. This might be a problem for startup businesses that has to rely on leads that they have bought or obtained from other sources. You can overcome this obstacle by sending these leads to a squeeze page where you entice them to opt-in to your list by means of a free offer of some kind. See mine for example:

http://www.instantsqueezepagegenerator.com/displaysp.php?m=23828&s=20927

At the bottom of this page you can obtain your own free copy of the Squeeze Page generator that was used to create this. It is one of the handy tools that you can use to promote just any product or service and it even comes with a supply of free gifts that you can offer to your leads.

Now for the next tool that I have found to be indispensable. The AutoResponder of TrafficWave

http://adtrack.trafficwave.net/t.pl/31481/148083

can be used fully for a trial period of 30 days. You can learn how to use it from several training videos and I have found it very easy to set up my first set of emails. It also comes with one of the most important tools for any successful marketer - Add Tracking. It is no use to send out strings of adverts if you do not know what actually works. I have used this Autoresponder extensively and have found that their email delivery is very reliable and it is able to handle infinite campaigns with infinite number of letters each. Their monthly fee compares very favorable with all the other trusted services and even beginners can use it with confidence. The help that you get from them is super and has helped my list building in a big way.

To sum up:

* If you need a professional service look no further than Aweber

* If you need a more affordable service that allows you some learning time,
get yourself TrafficWave

* To complement all, sign up for Instant Squeeze Page Generator

To your business success,
Matt Maré.
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Finally I have found a step-by-step system to help build my downline...
http://www.AllNetWorkersTeam.com