Be Upbeat In Your Advertising

There's definitely enough bad news in papers, on television, and on the Internet. There's no reason that your advertising has to take on the same downbeat tones. In tough economic times, it can be hard to find just the right note to address your customers. You don't want to be Pollyanna-happy, but you also don't want to be crying in your coffee either. Since there is so much bad news all around, you will find people actually appreciate a little whimsical and a lot of positive and upbeat messages. It doesn't mean you can't be realistic; it just means you want to maintain a positive presence that is hopeful and caring.

Humor Sells

If you can find ways to help lighten the mood, humor can be a powerful force in advertising. People tend to remember spots that were funny and gave them a chuckle for the day. There is humor in many everyday things and there's no reason you can't poke a little fun at the bad things too. With all the news about CEOs being forced to tighten their purse strings, you can even see ads with this as a humorous element. One airline ad shows a CEO who now has to fly economy class and who struggles with his own bags or with getting his ticket at the counter. It becomes a cultural classic and helps everyone to identify with the airline as someone that can even laugh in bad times.

Spread A Little Sunshine

Is there some benefit to your products and services that actually improve the lives of your customers, even as they go through bad times? Make sure to communicate the positive and “feel good” benefits to your customers. When people get depressed, they do tend to turn naturally towards things that can help them forget their troubles for a moment. If that applies to your product and benefits, then be sure to sell that benefit loud and clear.

Picture A Better Future

The present moment may not be much fun for a lot of consumers. If they get to fantasize or imagine a brighter future, it can be one way to dispel the misery of the present moment. It also has a way of engaging people's appreciation that naturally creates a cycle of thankfulness and gratitude. Send out a hopeful message with your advertising and you might inspire people to believe that things can get better by doing business with someone like you.


I have put my own advice to the test and can now offer you a way in which you can advertise in this troubled times. Have a look at it by following the link below.

Carpe Diem - Sieze the day!

Matt Maré
http://www.mattmare.com/recession