Foolproof Marketing Strategies Part 2

Foolproof Marketing Strategies Part 2

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Yesterday we learned to search for an easily targeted eager market first and then to supply them with what they want. The second step is to build a list of prospects and to educate them to become eager buyers of what we have to offer. We can obtain both these objectives by using the system called the AllNetworkers Team or Instant Traffic Secret.

(Why do I give you a choice of two programs? I only have proven results for ANT because Instant Traffic Secret is still relatively new. I have personally used ANT to build a huge responsive list in only a few months. After studying Instant Traffic Secret I am 98% certain that it will work as well as ANT but I still need to test it. With the Internet you can never be certain if a system will work before you have thoroughly tested it. I do believe that Instant Traffic Secret will turn out to be a bigger winner than ANT.)

Yesterday I told you that the first mistake most people make is to concentrate on the product first. Today I am going to tell you that the second mistake is not to concentrate on a single product. This might sound confusing to you but please let me explain it. Yesterday the emphasis was on finding the right market before focusing on the product. Today I would like you to only focus on the product and specifically on only one product or service.

The second biggest mistake most people make is to jump from the one program to the next. Always looking for that magic solution that will make them money with virtual no input from their side. I am sorry to tell you but no such magic program exists. You either have to invest your time and/or your money to make a success of any business. If the choice of your list building program is based on a solid foundation then you will make a success of your business if you stick to it. Most people does not allow enough time for any program to show sufficient results before they jump at the next big "launch". This is a big mistake.

Today's main strategy is to make your choice and then stick to it come what may. Focus all your effort on this single system and it will bring you results. It does not mean that you can only promote a single offer. With ANT you can build multiple lists in all kinds of programs while marketing two of your main businesses by promoting a single link. With Instant Traffic Secret or ITS for short, you can promote 5 of your own businesses even as a free member.

If you have more than one program to promote and you would market them in the Traffic Exchanges, you will have to surf much longer to have the same exposure for each program. If you have only one link to promote, you will need to surf only a fraction of the time to get the same results. By promoting only ANT we know that you have even better results because ANT is targeting the market in such a way to ensure success. If you focus all your effort on the same thing you will become so good at it that you will beat your competition easily.

There is one situation and only one where you would promote two links. This is when you have your own capture page for ANT. There are actually two reasons why you would create your own capture page. The first one is to lower the competition and the second is to build your own independent list with which you can follow up through an Auto-Responder.

If all of us are promoting the same capture page in the same Traffic Exchanges, and Safelists for that matter, it will soon become very crowded and we will have to compete against each other. By having your own capture page it will be unique and we can all promote the same system without competing directly against each other. The second benefit will be that we can do split testing to see which page works best. By changing a single word on your capture page you can sometimes double your results.

Testing Your Ad Campaigns

Testing what you do is one of those secrets that can bring you success much faster than when you neglect to do it. To be able to do proper testing you need an Ad-Tracker. This is a program that will tell you exactly how many people have clicked your tracking link. Once you have this information you can determine which page is doing better. By using both links in the same Traffic Exchange you will soon see which one is drawing the most clicks. At first the ANT capture page will be difficult to beat but when you get some experience in creating your own capture page, you will soon find ways to beat it. One of the first things you should try is to personalise your capture page. Put your name and contact details on it and even use a picture of yourself.

Your next question might be: "Matt, where do I find such an Ad-Tracking service and what will it cost me?" There are good free services like TrackThatAd but I must urge you to go for a paid solution in stead. Only if you are really working with an ultra low budget would I advise you to use any free service. There are several reasons to opt for the paid option. The first one is always that you get what you pay for - if you pay nothing then chances are good to receive less. Paid services normally involves no advertising that can distract your clients and will show you as being a professional marketer.

You need not search very far to find such a professional Ad-Tracking service which was specially developed with you as Home Business Owner in mind. The program is called Global New Plan Network and is the first program being promoted in ANT. NPN for short is a treasure chest of tools put together for the end user. This program will provide you with all the necessary tools to run your online business effectively at a price lower than what you would normally pay for an Auto-Responder alone. I have been using this program for more than six months now and I still regularly find new ways to enhance my marketing.

One often hear about selling shovels in stead of digging for the gold. This is very true in Internet Marketing and NPN is a perfect example of it. When you promote NPN through ANT, you are providing the "gold diggers" with the necessary tools to get to the gold.

NPN was founded in 2005 by Geoff Stephen and he is constantly adding great value to the system. Just recently he added another Auto-Responder as well as a Capture Page Creator. You can start using all the tools for a mere $10.75 per month. When I started out promoting ANT in July 2008 I was smart enough to sign up as a NPN Plus member at $19.97/month and within 10 days I recovered my initial investment. I was able to subscribe 37 people in ANT within 10 days of which 5 people upgraded in NPN - 3 as PRO members and 2 Plus members. You earn a monthly commission of $5 for each Pro member and $10 for each Plus member you refer. In the second month I nearly doubled my income without promoting NPN once. All I had to do was to promote ANT.

What have we learned today?

First of all we have learned that it is best to concentrate all our marketing efforts on a single program. Next we should test our marketing to find what is working and then concentrate our energy and time on what is actually working. This way we will stop wasting time on things that does not work. When we do spend money on an advertising campaign we will know that it is money well spent. The best investment we can make in our online business is to obtain the necessary tools for effective marketing. These are tools like Auto-Responders and Ad-Tracking services. One of the best sources for these tools is the Global New Plan Network.

It is not the only source of these tools but it is the only source I have found with all of them under one roof. One of the best Auto-Responder services is AWeber but the MultiSponder Elite of NPN has all the facilities as well at a fraction of the price. TrackThatAd will track your ads but the Multi-Ad Tracker of NPN will do it without any distracting adverts. Instant Squeeze Page Generator will supply you with a free capture page but NPN's CapturePage Creator Elite will do it so much better. If you do not have the funds use the free services but sign up for NPN as soon as you can afford it because it brings a new dimension to your marketing.

We call it a funded proposal. It is a program that all your subscribers need to run their business and it supplies the funds for your marketing. NPN has the highest commission rate at the entry level, yet you can earn any income you choose with their ladder system. You can even downgrade without loosing your downline if you would choose to do so. I do not know why you would ever do it because why would you like to earn less if you can earn more. I do not know how Geoff can do it, but he pays you 100% commission on each new referral like clockwork on the 10th of each month. What makes it even better is that the income you receive is a residual income and you will receive it each month as long as you stay a member.

I do not want to sound like a salesman but this program has brought me such excellent results that I cannot stop praising it. For the Internet where most programs do not last longer than three months, NPN might be considered ancient but it is still delivering the goods. In my opinion it is the best investment that you can make to further your career as an Internet Marketer. Maybe their members say it all - there are more than 70,000 at the end of 2008.

Next time we will look at another strategy to build your online business even further. The main thing is to concentrate all your efforts in building your list of prospects. Put your affiliate link for ANT in each and every signature file of each email you send and also when you do a post in any forum. Only market ANT and track each marketing campaign and you will soon have a list of thousands. Once you have such a list you will own a very valuable asset that will bring you an income over and over. Soon you will be rid of all debt and you can start building your wealth!

Do not forget to send in your questions or strategies and you might see your name branded as the expert in our eCourse or eBook. Send your email to team@mattmare.com and I will answer it personally.

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