Foolproof Marketing Strategies Part 4Last time we looked at ways to build a good relationship with your list members. We learned how important it is to supply them with valuable information to enable them to build their businesses. Today we will look at ways to create your own product.
To have your own product should be your goal from day one of starting your own online business. You can make good money by selling other people's products or services but it will never come near the potential income of having your own product. Once you have created your own product, you will be the only one that knows exactly what it can do for your client. Your passion in creating the product will spill over in your marketing and you will have more success.
How do you decide what product to create?With the first strategy we learned that you first have to find a ready market before you start looking for a product to offer your new market. When you have established a list, that is your main market. Your duty is to find out what your list members want. While building your relationship with your list, you should ask them about their problems they have with their business. Visit the forums that your members use and look at what they discuss. Look for recurring questions or hot topics. This should give you an indication of what your market is looking for. Do research to see if you can find a solution to their problems. Start to answer their questions in the forums and always provide a link back to your capture page.
If you start getting sign ups from these posts you will know that you are on the right track. It is very important that you keep copies of all the questions and answers. This can be the foundation of your new product. The next step should be to write a short article about your new found topic. Post your article to several ezines always with a link back to your capture page. Track this link to see what reaction you receive. If it is positive then do more research to see how you can add to your article to turn it into a 10-15 page report. Offer this free report to your list and ask them what they think of it. If you receive any response then update your report where you received negative results and enhance your report with the positive results.
A good way to get people to respond is to ask them for their testimonials and then offer to publish it in your report with their name and link. To add to the value of your report you can read your own report and make an audio recording. Another easy way to create a new product is to create a web tutorial with screen capture video of using a certain program or service like setting up an Auto-Responder. Have your affiliate link ready in the tutorial so that your new students can subscribe to the service through your link. You offer them the tutorial at no cost but you can still make money while you supply them with good value. In the process you build your relationship with your list as well. Create a series of such web tutorials and you have the best part of a back-end product. Burn these to physical DVDs and you have a product with a much higher perceived value.
Create Your Own Membership SiteOne of the best products to have is not always a single product but it can be a service that you offer your list. They might have problems getting their list members to open their email. Offer to supply them with unique Subject Lines for their email that will force their members to read it. Buy a good eBook with examples that you can use or subscribe to every "guru's" mailing list that you can find and harvest their Subject Lines. This way you will always find fresh idea's to offer your list and you might even start a membership site. This is probably the best "product" to have where you will receive recurring payments each month. You can quickly build a large membership if you supply your members with valuable stuff that they can use in building their business.
There are so many options that you have that it will be impossible for me to list them all.
Your main strategy should be to start creating your own product as soon as possible. Start small and test your results. Discard failures and move on to the next idea. As soon as you find positive results work on it more. Add to it with audio and video. Look if you cannot work it into a membership site. People love to belong to an exclusive membership. Give them exactly what they want and you will build a list of very loyal members that will keep paying you over and over.
One of the first membership sites that you should promote even before you have your own is
NPN. This program supplies their members with true value and Geoff, the owner, is constantly adding to the arsenal of Net Marketing Tools. The commission is the highest you will earn anywhere. This is a site worth studying before you start your own membership site. The easiest membership site to start with is your own Safelist. You can get the necessary software for only $5 per month at the following website:
Capture SafelistYou can subscribe to this Safelist as a Free Member. Once you have confirmed your subscription you can log in to the site. Inside you will find a menu on the left. Explore the whole site to see what it can offer you as a member. Get your own Safelist by clicking on [Own A Safelist!] in the left menu. First use this Capture Safelist to send some emails to learn how it functions before you set up your own. The main secret of a successful membership site is to render an excellent service to your members. Send each new subscriber a personal welcome email and offer to help them setting up their account. Follow up with more helpful hints and tips to use the facility more effectively.
Here you can download a special report that will show you exactly how to use Capture Safelist to the maximum:
http://capturepros.homebizware.com/capturesafelist.html You might ask what is the use of having your own Safelist and how can you earn more from having one? You will find that it is a site that is very easy to market as people will readily subscribe to it especially if you offer them something more than just the normal credit mailing facility. This specific script has a built-in submitter that will allow your subscribers to send their email to thousands of sister Safelists reaching hundreds of thousands of prospects with the click of a single button. This service is not free and you will receive a monthly income from it. There is also an upgrade path available for your members with a one time payment directly to your PayPal account. Offer them solid value and you will see regular upgrades that will keep the money rolling in. You as the owner have full control on all the aspects of your site like the cost of an upgrade or the number of credits your members would earn by clicking on the credit link of the emails they receive. You can also send your members Solo emails direct to their contact email addresses which will give you a much higher opening rate of your emails.
Here is the link to download the excellent eBook of
Michael Cobb and Soren Jordansen called Ultimate Safelist Survival
and Discover The Little Known Secrets Of Generating Free Leads And Traffic From Safelists! You may copy this eBook and make it available to all your subscribers as well. It normally sells for $9.97 at the
FreeSafelistMailer.com site but you can download it here at no cost. If you are new to Safelist Marketing it might be a good idea to sign up at
FreeSafelistMailer.com and view the free videos in [SafeListing 101] in the left menu. These videos will show you how you can effectively use Safelists to advertise your links to thousands of prospects daily. By creating your own Safelist and offering the service to your list, you can have your own membership site within 48 hours. If you need any help setting up your own Safelist please feel free to contact me at
team@mattmare.com and I will guide you through the process.
Tomorrow will be the last issue of your 5day mini-eCouse of Foolproof Marketing Strategies. I hope to receive your comments and/or suggestions soon. Lastly we will look at ways in which you can monetize your web site to make full use of it's potential. Do not miss this last one - there just might be a surprise for you...
Carpe Diem - Seize the day!
Matt Maré
Founding Partner of
CapturePros 2 Marketinghttp://www.CapturePros2.com(As always you may copy and reprint these files and share them with your downline. You may replace any links with your own affiliate links if you please. Contact me if you want help doing it.)