The Newbies Guide To Turbo Membership

Brought to you by John Delavera and Matt Maré

As someone looking to make a steady and reliable income online, you have most likely encountered an abundance of opportunities and membership programs promising fresh content, regular updates, and exclusive offers.

The problem with this is that these programs often leave you scrambling all over the Internet seeking out products you can promote and sell or hiring freelancers to create products on your behalf that end up costing you a fortune, while yielding very little results.

This is one of the reasons Turbo Membership was created. Not only does it offer access to a wide variety of material that you can use to create a brand all your own, but with your all-access pass, you are given comprehensive, thorough training on exactly how to begin your online business career with minimal cost and frustration.

By developing a system that allows you room to progress at your own pace while customizing the program so it better fits your lifestyle, you will stay motivated and on track.

There is no sense teaching a system that is so rigid that people struggle to fit it into their daily lives. Turbo Membership is an incredibly feature-laden, yet extremely flexible, system that works the way you want it to.

Here is a free ebook you can instantly download - and also pass to your customers.

Matt Maré
Founder of CapturePros.com
*****************************
The Membership that Gives You Everything!
http://mattmare.ws/suggests/tm

Communicate with Your Consumer Reassuringly in Tough Times

Today the consumer does not have to go far to read story upon story of businesses going bankrupt. Several car manufacturers are begging for help from the state. Even if there is no probability of bankruptcy the consumer can still loose confidence in the brand stop buying it. In troubled times even a rumour can cause the customer to look for other options or companies with solid finances. This is why it is very important to keep contact with your customers at all times. You should reassure them regularly about your company's stability through your advertising. They should know that you are there for the long haul when they decide to spend any of their precious money.

How Long Have You Been In Business?

This is not the only way to determine the stability of a business, but it does help to establish some credibility. If your business have been running for more than 25 years you can certainly mention the fact in your advertising and it certainly won't hurt. It can certainly help to show the stability of your company. With online business even 10 years can show you being a reliable company.

How Are You More Adaptable Than Your Competition?

Many of the big banks are suffering out there but some of the smaller banks are making a killing. Consumers are withdrawing their funds from the big ones and transferring it to these smaller banks. The reason is that the smaller banks could show that they have not invested as heavily in the sub-prime mortgages and that they offer a safe haven for your funds. Consumers learn about it because these banks have advertised the fact of their investments over the last few years. This is helping customers to understand that it is safe to invest with them.

If you can show your customers some value of your business model, it can help them to make the decision to make use of your offer in stead of your competitor's. This might even get you referrals for new business as well.

What is it That Shows That You Offer Great Value?

Even with good communication and reassurance of your customers, you will still have to prove that you offer good value for their money. Your products and services should be of excellent value at all times to promote trust and loyalty from your customers. Tell them that even in troubled times they can still depend on you for integrity and quality. Assure them that you will not cut any corners that will harm them in any way. This works especially well in times of recession as notable companies have shown in the Great Depression. When you put your customer first and you let them know that you do, they will reward you by giving you their trust. Trust is the highest award you can strive for in times of hardship.


May God keep you and bless you,

Matt Maré
****************************
Founder of CapturePros.com

http://mattmare.com/recession

Take The Long View with Your Advertising

If you are one of the businesses out there that rely on Christmas to go into the black, you'll soon be out of business. Holiday shopping has really changed over the years, as the recession has impacted the buying behavior around holidays. People are spending less for Christmas and around the holidays and opting to cocoon or wait for after-holiday sales to scoop up deals. It's absolutely critical to take the long view in your advertising campaigns to try to generate sales year-round during this recession.

Continue To Spend On Advertising

Businesses that are cyclical are going to make the mistake of saving all their pennies for an advertising campaign around the holidays only or of cutting back on advertising all together. Either way, the slow and steady route of creating sales campaigns year-round will provide more benefits than a hit-or-miss holiday promotion.

Benefits Of Year-Round Advertising

• Pinpoint Market Demand Better - When you commit to advertising year-round, you also commit to listening to your consumers and fine-tuning your products and services to the market demand. If you don't do this, it may be hard to really understand what your customers want when the holidays finally do come around.

• Time To Experiment - You can experiment with multiple formats throughout the year to find out what works well with your customers. Maybe you find that you get most of your sales leads on the Internet or on the radio. It's hard to know this unless you try it and test it out. If you wait until the last minute to swamp the airwaves around Christmas time when everyone else is also competing for attention, you'll have wasted valuable time.

• Better Advertising Rates - You can negotiate better deals with different publishing venues year-round than you can during the holidays. There is less demand and even publishers have to compete for advertising business if they want to survive this recession. Use that to your advantage by building a relationship with these publishers and negotiating a good price for now and later.

• Maintain A Year-Round Presence – “Out of sight, out of mind,” as the saying goes. The more you manage to stay in front of the consumer, the more likely they will come your way when they are ready to buy. If you do this with skill, you can even create a following of people who appreciate receiving your offers and discounts in email or snail mail marketing campaigns.

• Better Campaigns During Holidays – If you have managed to carefully cultivate the market during the rest of the year, you do stand a better chance of doing well around the holidays. People are more receptive to businesses that they have already purchased from and have less buyer resistance. An existing customer is infinitely easier to market to than a brand new customer. If you are promoting offers year-round, by the time Christmas rolls around, the relationship you have built throughout the year will produce results in the bottom line during the holiday season.

Carpe Diem - Sieze the day!

Matt Maré
http://www.mattmare.com/recession

Beat the Recession with Your Advertising

Notice And Engage “The Smaller Is Better” Crowd

The 1980's and 1990's were times where bigger was better. Bigger houses, bigger salaries, and bigger cars were the products of choice in the marketplace with excess money to spend. This decade is when many made the choice to come back to more compact lifestyles, whether by choice or through conscience. If you are in a luxury market, you will have to start to engage a different set of values and modify your inventory to take into account less discretionary income in your customers’ pockets.

Trading Down In Size, Not Quality

Even so, Americans are still consumers with very refined tastes. You may find people are being forced to reduce their lattes at Starbucks to once a week, rather than every day. You may find that someone opts to downsize to a town home, but the quality will still be on the higher end. The point is that these consumers are going to make choices to make do with less square footage, but won't be as easily persuaded to give up the quality they've come to expect. That's one habit that will take severe economic distress to break. Once that happens, it's possible they won't even be able to afford to purchase a substitute, so they aren’t in your demographics anyways.

Advertise Quality And Value

For these consumers, they want to go with some of the same products and brands they've come to know and love. They just may not want to buy it in the same quantity or size until the economy improves. There's a couple of ways you can persuade them to still let go of their dollars. You can offer value packages with more product and offer discount volume pricing to persuade them to close the sale. Another strategy is to just create smaller packages that allow the consumer to buy less over a longer period of time.

Trying To Target What Your Consumers Want

The only way to find out which option is better is to have a campaign that targets the two different strategies. You can promote the value package and see how well it performs; if it fails to make a sale, then show them the smaller version, less pricey option. Or you can introduce the smaller item first; if they are willing to purchase, offer them a volume discount for buying the bundled package instead. Either way, you are trying to give the customer choices to either downsize or get a better price for buying more. To learn more just follow the link below.

http://www.mattmare.com/recession

Carpe Diem - Sieze the day!

Matt Maré
Founder of CapturePros.com

Be Upbeat In Your Advertising

There's definitely enough bad news in papers, on television, and on the Internet. There's no reason that your advertising has to take on the same downbeat tones. In tough economic times, it can be hard to find just the right note to address your customers. You don't want to be Pollyanna-happy, but you also don't want to be crying in your coffee either. Since there is so much bad news all around, you will find people actually appreciate a little whimsical and a lot of positive and upbeat messages. It doesn't mean you can't be realistic; it just means you want to maintain a positive presence that is hopeful and caring.

Humor Sells

If you can find ways to help lighten the mood, humor can be a powerful force in advertising. People tend to remember spots that were funny and gave them a chuckle for the day. There is humor in many everyday things and there's no reason you can't poke a little fun at the bad things too. With all the news about CEOs being forced to tighten their purse strings, you can even see ads with this as a humorous element. One airline ad shows a CEO who now has to fly economy class and who struggles with his own bags or with getting his ticket at the counter. It becomes a cultural classic and helps everyone to identify with the airline as someone that can even laugh in bad times.

Spread A Little Sunshine

Is there some benefit to your products and services that actually improve the lives of your customers, even as they go through bad times? Make sure to communicate the positive and “feel good” benefits to your customers. When people get depressed, they do tend to turn naturally towards things that can help them forget their troubles for a moment. If that applies to your product and benefits, then be sure to sell that benefit loud and clear.

Picture A Better Future

The present moment may not be much fun for a lot of consumers. If they get to fantasize or imagine a brighter future, it can be one way to dispel the misery of the present moment. It also has a way of engaging people's appreciation that naturally creates a cycle of thankfulness and gratitude. Send out a hopeful message with your advertising and you might inspire people to believe that things can get better by doing business with someone like you.


I have put my own advice to the test and can now offer you a way in which you can advertise in this troubled times. Have a look at it by following the link below.

Carpe Diem - Sieze the day!

Matt Maré
http://www.mattmare.com/recession